Flex printing refers to a popular printing method used primarily for creating large-format prints, especially for outdoor advertising and promotional materials. It is widely used in the signage industry to produce banners, hoardings, billboards, posters, vehicle graphics, and other similar applications. The name “flex” comes from the flexible material used in the printing process.
Key aspects of flex printing:
Printing Process: Flex printing utilizes a specific type of inkjet printing technology, known as “eco-solvent” or “solvent” printing. It involves using eco-solvent or solvent-based inks that are durable and water-resistant, making them suitable for outdoor applications.
Flex Material: The material used for flex printing is a flexible PVC (polyvinyl chloride) banner or vinyl sheet. This material comes in various thicknesses, such as 280 GSM (grams per square meter), 340 GSM, etc. The choice of thickness depends on the specific application and the required durability.